The packaging market is directly impacted by these trends. Brasilata offers the best solutions to make your brand stand out in this new scenario, such as printing with exclusive QR Codes, digital printing in short runs and even personalizing cans.

Time-to-Market & short-runs
Products launched with greater agility and with smaller print runs that serve specific niches.

E-Commerce
Pandemic has driven more than 7 million Brazilians to make their first online purchases.
By 2021, E-Commerce in Brazil reached a growth of 27%.
Source: Exame

Rise of Small Brands
Brazil was the country that registered the most progress in the long term, reaching the 42% mark for new business growth.
In addition, there is a movement to foster local entrepreneurs within the social networks.
Source: SEBRAE

Sustainability
More and more consumers are paying attention to brands that have sustainability as a value, highlighting the three pillars: social, economic, and environmental.

Personalization
Today, consumers are looking for customized solutions and are willing to invest 25.3% more in customized products.
Source: Dessault Systèmes

Supply Chain Concerns
Process traceability is one of the main factors in brand protection and purchase decisions.
One action that can be taken to ensure this process is the use of QR Codes on packaging.