There was no way we could stay out of the ABRAFATI Show 2022, the most important event of the paint sector in Latin America, which had our participation in a totally open and accessible booth that, during the three days of the fair, received hundreds of customers from all parts of the country and the world, moving the halls of the São Paulo Expo pavilion from June 21st to June 23rd.

Brasilata is an exhibitor at every edition of the event, but this time we brought a different proposal. The public came across a brand undergoing transformation, ready to reach new heights through its already known vein of innovation. "While maintaining our roots and value base, we are taking a bigger step. We have invested in the move to Jundiaí/SP which has expanded our capacity and we are promoting a new visual identity and communication to show the market that Brasilata continues to be a great company and that without losing its essence, and is writing a new chapter in its history," mentioned Marketing Manager, Cinthia Squadrani, during her participation at the trade fair.

And in line with this movement, for the first time Brasilata highlighted to visitors its digital business startup called Loja da Lata, the only one in the country that supplies steel cans in any quantity, allowing small and medium business owners access to packaging that adds high value and protection to products. Besides the lines of ready-made cans with exclusive layouts, the Loja da Lata also produces customized cans that bring the opportunity to create differentiated and competitive products in the market. We have also released the new concept cans that can be checked on our new portal www.brasilata.com.br, which was launched in February this year.

We are already confirmed for the next edition that will take place in 2023 and we are looking forward to what is to come.