Brasilata values are clearly defined and promoted. Its philosophy includes a longterm commitment towards its stockholders, employees, clients and suppliers. Innovation is the company's permanent concern, not only in regard to its products, but also toward management techniques.

Brasilata was the first company to adopt the Japanese industrial techniques in 1985. It was also the first to introduce the "Kanban" system in the supply of lithographed cans, in 1992. Its competitive stategy consists of a high quality production and prompt delivery, acting in synchrony with its client's needs.